About

Coach J

  "Champions don’t make excuses, they make adjustments.”

This is one of many quotes that Jesse DeMers, founder and CEO of Bamboo Athletics live by. Originally from San Diego, California, Jesse, grew up in Palm Coast, FL where he graduated from Palm Coast High School. This Millennial is the epitome of a young man with many talents. Jesse taught himself how to box, has a natural affinity for gymnastics, speaks Spanish, and used to race BMX in the NBL. His talent led him to being sponsored by Bike of America. “

Ironically, his love of boxing introduced him to the world of fitness. This was the first time he took training seriously. Fitness is more than a trend for Jesse, it’s a lifestyle. It has taught him discipline, commitment, and patience. Through this journey he learned that hard work pays off. So much so, it sparked a desire to provide a training platform (Bamboo Athletics) that would help people feel young and healthy through full body dynamic movements, without the use of weights.

Jesse is a Certified Fitness Trainer and Sports Fitness Nutritionist through the International Sports of Sciences Association (ISSA). In addition, Jesse is a Performance Enhancement Specialist and Senior Fitness Specialist through the National Academy of Sports Medicine. He has a diverse clientele and works with individuals of various fitness levels. He wins over his clients with his challenging, yet gentle approach to reaching goals. Jessie believes that sometimes in life there are no second chances, so it is important to him that he leaves a legacy of someone who helped transform lives.

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